In this section, we will explain the most important HTML tags that are important and key in website SEO.
One of the most important measures in SEO is internal site optimization. In this context, the use of important HTML tags in SEO during design and after is very important. This is often overlooked by programmers during design, but an experienced web designer should be thoroughly familiar with these basic SEO topics.
In this article, we are going to introduce the most important HTML tags that play an important role in SEO and optimization. All of these meta tags are listed in the "HEAD" section of the site template and most of them do not have text output for users.
Important HTML meta tags in SEO
1 - Title Tag
The title tag, also known as SEO, is the same tag that appears in Google results and browser tabs. This tag is the most effective meta tag among the important HTML tags in SEO that should be used on every page. It is better to write the keyword that is more important to you or the name of the website in this tag:
If you use content management systems such as WordPress, this tag can be created through SEO plugins such as SEO.
Note that the maximum standard length for this metatag is 70 characters.
<title>> What is title tag? | Site Admin </title>2 - Character Encryption Tag
One of the important tags that you should not forget when designing is to use the encryption tag to display all the characters of the web pages correctly. To do this, put the following tag in the head section in Html. Note that if you do not use this meta tag correctly, your website text may be corrupted.
<meta http-equiv="Content-Type" content="text/html; charset=utf-8">3 - Website Description Tag
The description meta tag also has a great effect on the SEO of your site pages. For each page of the site, you should write a description that appears in the Google results. In the past, Google attached great importance to this meta tag. Today, although search engines pay less attention to this tag, it still has a good effect on increasing click-through rates. If you can write attractive text in this tag, you can increase your input and clickthrough rate. This meta tag is exactly the description that appears under the site title in search engines like Google.
Note that the maximum standard length for this metatag is 160 characters.
<meta name="description" content="Know the best hosting service provider in the world." />4 - Robots Tag
Robot meta tags guide crawlers to specify access status for page indexes. For example, the following tag indicates that crawlers are allowed to index this page:
<meta name="robots" content="index, follow" />Normally, because all pages are indexed, it is not necessary to write the above code, but for pages that you do not want to be indexed, use the following code.
<meta name="robots" content="noindex" />If we want to tell the bots that they are not allowed to follow the links on this page, we must also add the phrase nofollow to the content section.
5 - Keywords Tag
You can put a keyword tag in the head section of the site html document and write your main keywords in it. Of course, it should be noted that Google has not paid attention to this tag for several years and does not use it, but other search engines still pay attention to it.
Just be careful not to overuse this tag and only include important keywords in it.
<meta name="keywords" content="keyword1, keyword2, keyword3">Just be careful not to overuse this tag and only include important keywords. As a suggestion, it is appropriate to use 10 keywords.
6 - Canonical Tag
This tag is used when you have duplicate content on your website. Duplicate content is usually caused by improper use of tags, copying of content, and simultaneous opening of the site with http and https! To solve this problem, the canonical tag has a good function.
<link rel="canonical" href="https://adminesite.com/best-hosting-service" />Of course, I suggest that you read the details in the related article on our website before using this tag.
7 - Viewport Tag
This tag is very useful for displaying web pages on the phone display. With the help of this tag, the size of the site page can be matched with the size of the screen. This tag is essential for the correct and responsive design of the site.
<meta name="viewport" content="width=device-width, initial-scale=1">8 - Hreflang Tag
This tag is used to specify the site language. With the help of this tag, you can tell search engines what the main language of the site is. It is recommended to use this tag on multilingual sites.
<link rel="alternate" href="http://example.com" hreflang="en-us" />This article is for understanding the important and key meta tags of search engines and in the next articles we will explain more about more professional SEO concepts. If you are interested in this topic, read the articles in the SEO section of the website.